		Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by Bendle, Neil T \| Farris, Paul W \| Pfeifer, Phillip E \| Reibstein, David J. Edition: 3rd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River (N.J.) : Pearson Education, c2016Other title: Manager's guide to measuring marketing performance.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Checked out (1). Location(s): Tardis 658.83 BE MA.
		Essentials of marketing research : a hands-on orientation Naresh K. Malhotra by Malhotra, Naresh K. Edition: Global edition Publisher: Boston : Pearson, c2015Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (2). Checked out (1). Location(s): Main Collection 658.83 MA ES.

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